Overview
Hi! My name is Skyy Saavedra, and I am a Senior studying Communications with an Emphasis in Digital and Social Media. For my senior project, I ran a social media campaign for Adalee Clothing, a Latter-Day Saint, garment-friendly clothing brand. The goal of this campaign was to increase conversion rates and boost product sales. This was achieved through targeted marketing and advertising on Instagram, TikTok, and Facebook.
Case Study
Here is my case study, which covers all of the strategies and analytics over the 10-week campaign.
The Dressing in a Digital World campaign successfully elevated product sales, higher engagement, and conversion. With a 10% increase in engagement, hitting the primary objective for audience interaction. The boost in engagement contributed to a 91% increase in orders, totaling 21 orders, and an impressive 166% increase in sales revenue. The campaign proved that when content aligns with both brand identity and audience values, it drives not only visibility but also real conversions.
Adalee Clothing