Overview
My name is Patrick Averill and I have been working for Teton Studios for over two years. As both a recording artist and a digital marketing student, I was excited to take on a project that combined both passions, reviving the online presence of Teton Studios, a professional recording studio based in Ririe, Idaho.
Though the studio had an outstanding offline reputation, featuring high-end gear, experienced engineers, and a steady client base, it had little to no digital traction. Social channels were inactive, the brand lacked a voice, and there was no consistent content schedule.
Over the course of several weeks, I built and executed a strategic social media campaign to bring Teton Studios to life online. The campaign centered on content creation, data-driven decisions, and reintroducing the brand across Instagram, TikTok, Facebook, and Threads.
Case Study
This Case Study dives deep into the insights and strategy throughout the project.
Summary
This campaign helped Teton Studios find its rhythm online and helped me grow in my creative process too. I learned the value of consistent, intentional content, how to adapt tone per platform, and how to create media that resonates with a local music scene.
If I had more time, I would’ve expanded TikTok-native content and completed the full website migration. But the foundation is now in place for Teton to continue growing.
I’m confident that the strategy, content systems, and insights I’ve delivered will help the studio maintain a strong digital presence long after this campaign.
