Ian Lindsey- “We Are Nauvoo!” Celebration Campaign


Project Description

In the Fall of 1999, Nauvoo House Apartments first opened its doors to students at BYU- Idaho. For my project, I helped Nauvoo House celebrate 20 years of social student living by creating and executing a campaign that would foster and strengthen tenant’s bonds, boost social media interaction and host a positive, clean and wholesome celebration event.

Each week for an entire month, Nauvoo and I highlighted a reason why tenants are proud to call Nauvoo House home. Our campaign allowed tenants to win points each week for their apartment by sharing a video or photo on Instagram of that week’s challenge, with the hashtag #WeAreNauvoo and tagging @nauvoohouse.

I helped the management keep track of the points and on March 13th, a grand prize was given to a boy’s and girl’s apartment with the most points.

Booth Photos

*Due to COVID-19 and the “Stay Home” order issued by Governor Little, the order I had to print my schedule and logo onto boards for my booth were canceled.

Supplemental Material

Example Submissions

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