My senior project that I did was to do a PR campaign for a local business called Fair Land Lemonade and Treat Parlor
After talking with Macail, the owner of the ice cream shop, it was very apparent of what I needed and wanted to do. I also started following them on social media about 6 months prior to meeting with the owner of the shop just looked at how I can improve on her Instagram.
After I met with her for the first time, I created a plan that took me a little while to prepare of how she can get the word out better.
She didn’t have a website, so I created a website for her which will help her bring in more business and people will now find the hidden gem in Rexburg. A website will allow her to focus on what she can do better like analytics.
I have attached a link to the website and photos of my PR plan.
CAMPAIGN BOOK
#block-yui_3_17_2_1_1595308237471_16942 .sqs-gallery-block-grid .sqs-gallery-design-grid { margin-right: -20px; }
#block-yui_3_17_2_1_1595308237471_16942 .sqs-gallery-block-grid .sqs-gallery-design-grid-slide .margin-wrapper { margin-right: 20px; margin-bottom: 20px; }