LISTEN TO THE PODCAST HERE https://soundcloud.com/nospinpodcast
Hi, my name is Pedro Da Silva. Welcome to the Senior Showcase!
For my project, I created a public relations podcast called “No Spin”
The goal of the podcast is to educate and inspire students who are interested in Communications and Advertising. This is done by interviewing industry experts, sharing inspirational stories as well discussing current and future trends in the industry.
The name of the podcast is “No Spin” not only because it describes the true meaning of public relations, as well because the podcast is all about connecting with the audience through transparent and authentic content.
In order to be true to my brand, I publish the content without any editing work. What I record is what you get.
Also, big part of this project was getting authorization from guests to publish my content, taking photos during the recording and have being able to use one professional photo of them.
All guest speakers verbally agree to specific conditions: it says that guests are free to refuse to answer any questions and free to leave the recording room at any time,
but if they answer all questions and leave the room after the recording is done, that I’m allowed to publish the content in any platform of my choice and that I can take photos of them and publish them online as well using a photo of their choice as a cover for the episode. These recordings are saved for legal purposes only.
This project gave me the opportunity to showcase my social media management skills, graphic and web design, outreach, research and interpersonal skills.
I created a Facebook and Instagram page, as well a SoundCloud account.
The posts with most engagement come from a more structured collaboration with the guest. For example, the most successful episode also has the most successful Facebook post, because I asked the guest if he could share my post. Which he did, using the Madison Memorial Facebook page.
In order to increase my numbers, I’m planning to complete my website where people can subscribe to an email newsletter, this way people will be notified through Facebook, Instagram, Soundcloud and Email.
I invite you to “like” and “follow” No Spin Podcast on Facebook, Instagram and SoundCloud in order to listen to a true authentic and transparent podcast. For sure it will make you quarantine more exciting!
Thank you for your time.