Project Description

From the time I was little, I have been obsessed with traveling, so for my senior project I decided to create my own travel brand-Pocket Change Travel.

I started by researching effective travel brands and tried to find a niche that I could create content for. I landed on inexpensive travel tips and guides. I created a style guidebook and started creating content. I created 6 different blog posts, Instagram and Twitter content and created and executed a marketing plan.

Overall this project was a great experience and I learned so much about how to build and market a brand.