VIDEO PRESENTATION
Project Description
This PR plan is a social media series/campaign to highlight Seniors in the East Idaho community and their skills. In all his years working with Seniors, Senior Solution’s owner and operator Chanse Powell has found that after retirement and into their later years in life, Seniors tend to lose their sense of belonging in life and the community. This series highlights Seniors in ways that most people don’t get to see them and reminds them of their value and worth in the community.
Senior Solutions is a Senior consulting agency which provides Seniors and their family guidance through the aging process.
This project includes a PR book for the campaign as well as a Media Guide for future employees/interns of Senior Solutions to continue creating and posting Senior Spotlight videos.
Senior Spotlight PR Book
Measurement and Evaluation can be found in the PR book but I will post the PDFs of those elements here as well.
Senior Spotlight Media Guide
Senior Spotlight Videos (Unlisted on YouTube)
Here are all of the videos I recorded and edited for this series. Enjoy!