Mickayeen Farner – Centennial Sports



I didn’t have a booth but this is the logo for my site.

I didn’t have a booth but this is the logo for my site.

Mickayeen Farner – Centennial Sports

Mickayeen FarnerJuly 2, 2020


Centennial Sports is a site I created before this semester. I never put in the work, though, to help it take off before this semester. This project was intended to help the site take off. Below is a video with an overview of the project. Below the video is a more thorough description of the steps in the project that I didn’t have time to cover in the video.

To help it take off the way I wanted to, I needed to start with a complete website revamp, which is shown in the video. After revamping the site, I went to social media to advertise it. My inital plan, shown in the proposal, was to utalize Twitter, Instagram, Facebook and YouTube. Here’s the original plan:

I didn’t reach any of those goals except the Twitter followers.

I only had 60 unique visitors to the website

I only reached 5 subscribers to the site.

This was both humbling and a big learning experience for me in the sense of adjusting goals as you go along.

As I got into the project, I learned quickly that both content creation and content marketing are full-time jobs by themselves. For example, to put one of my 20-minute podcasts out in the public required: about two hours of research 20 minutes of recording, 20-30 minutes of editing and 20 minutes of producing. So to produce 20 minutes of content required 3-4 hours of work.

Here’s an example of one. I watched the entirety of a three-hour football game and dug up articles from the 1997 Denver Post for this one, so a little more prep here:

1997 Broncos Re-seasoned

Centennial Sports

So I had to adjust. To build four different social media platforms from the ground up was going to be overwhelming, so I focused on one: Twitter.

Twitter is the go-to social media for sports followers because of the real-time nature of both the platform and sports.

I quickly realized the goals I had set were too ambitious as even the major sports outlets in town were lucky to get five comments.

I went to the Twitter page of the four biggest teams in Colorado and followed those who were active in commenting on the posts of those teams. I would then go to their personal pages and comment on their tweets that involved sports.

Through this, I was able to increase my Twitter followers from four to 209 in the eight weeks.

This was another lesson, though. I thought that engaging with other’s posts, they would be more inclined to engage with mine.

I experienced a bit of success in doing this, but not as much as I thought I would. I was happy to get a comment or two on my posts sharing my articles or podcasts. The highest engagement on any of my posts was when I published polls. I got an average of 15-20 responses on those.

I did have one very successful interaction, where I went above and beyond and helped a follower feel good about what I did. The details of that are in the video.

I had fun with my last few articles as they were satirical pieces about the NBA’s return to play. I thought those articles would get some good laughs out of some of my friends, so I shared them both via text and my personal Facebook. It wasn’t even close—those articles were by far my most viewed pieces, which taught me even another lesson. Here’s my list of lessons learned:

  • Content Creation is a full-time job.

  • Content Marketing is also a full-time job

  • Marketing content from the ground up requires posting multiple times a day

    Starting with those familiar would have been a much better place to start. As I mentioned, I thought Twitter was the best medium because of its relationship with sports. Working with those familiar to me would have been much more effective in building a more solid foundation.

Despite all this, I will say that I had a lot of fun creating the content and gained valuable skills in the form of:

  • Creating a website from scratch

  • Podcasting

  • The nuances of interaction on Twitter—what works there and what doesn’t.

  • Writing samples I can show potential employers especially in the field of sports communications.

  • Logo creation

Here is an accounting of my time:

  • Website Revamp: 5 hours

  • Every 20 min podcast: (180 min total) =22.5 hours of work

    • 1.5 hours of research

    • 1 hour of recording/editing/producing

  • Every Article: (8 of these) =24 hours

    • 2 hours of research

    • 1 hour to write

  • Social Media Followers/engagement: 5 hours

  • Logo Creation: 1 hour

TOTAL: 57.5 hours

All my content, including podcasts and articles can be found on my website:

How do I move the needle?

I felt like I moved the needle a little bit throughout the project. My interaction with the Twitter user opened my eyes to see that even if writing about sports is something small it can still make a difference in people’s lives.

As you can see, though, this project for me was a lot more about learning from my mistakes than experiencing successes. I will take the small foundation I’ve made both through Twitter and my friends on Facebook and build this brand. I will embrace who I am more (since my satirical pieces were viewed much more) and appeal to those who enjoy it because people take sports much too seriously sometimes.

Through this, I will stand out in a crowd of those who are all doing the same thing: trying to find some new analysis from the same numbers that have been around for many years.

I am somewhat disappointed that I didn’t learn this until the end of the project, but I am pleased that I learned it at all. I’m excited to move forward while bringing my unique voice into the world of sports commentary.

Before you leave, check out this picture of me: