Cardamom IF, Social Media Campaign

Hell! My name is Priscilla C. Gutierrez. My major is Communications and my emphasis in Advertising. For my senior project, I worked with Cardamom, a local restaurant in Idaho Falls. I wanted to use my skills for design and social media together, so it was great to create this campaign for them. I worked between 5-8 hours weekly, either by visiting the restaurant, creating content, research and design for the rest of the posts and campaign.

• I did a situation analysis that included a review of their current competition.

• Target Audience from Analytics

• Social media content creation for Facebook & Instagram

• Videos, photos, and designs for posts

• 1 cross-promotion event

• Posts 3 times per week, captions and hashtags

• Facebook report with results from the last 10 weeks and a comparison with the time before I started with them

For my booth I chose some pictures of the work I did for Cardamom, and a print of a screenshot from the Instagram page. Here are some pictures of closeup.

INSTA STORIES COVER DESIGNS

CROSS-PROMOTION EVENT

Because of the Covid-19 quarantine, we had to come up with a new idea for an event. So we partnered with “Between two bottles” they do reviews of different wines and pair them up with dishes from different local restaurants in Idaho Falls. The restaurant was only doing pickup, so the idea for the event was to post on Facebook and Instagram about it so people could pick up the special for that night and get the wine from “Between two bottles” and watch their live video talking about the ingredients of the dish and the wine. We had a lot of people that came to pick up the special and they got ready after that to watch the stream. It was a different kind of event but the results were positive.

I DID A REPORT WITH THEIR FACEBOOK DATA WITH ANALYTICS FROM IT AS A WAY OF COMPARE AND CHECK HOW EFFECTIVE THE RESULTS OF MY WORK WERE DURING THE SENIOR PROJECT. FACEBOOK IS THEIR MAIN SOCIAL MEDIA PLATFORM. WORKING WITH CARDAMOM WAS AN AMAZING EXPERIENCE AND I REALLY ENJOYED BEING ABLE TO HELP THEIR BUSINESS AND THEY WERE VERY HAPPY WITH EVERYTHING. I WILL KEEP WORKING WITH THEM IN THE FUTURE. DEVELOPING ALL THE SKILLS I HAVE LEARNED SO FAR WITH SOCIAL MEDIA, DESIGN, CONTENT CREATION, ANALYTICS, AND MARKETING STRATEGIES WAS DEFINITELY HELPFUL AND IT MADE ME WORK COMFORTABLY IN A PROFESSIONAL ENVIRONMENT.