Sadie Carter – PR Beauty by Sadie

Public Relations

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Hi ladies and gentlemen, my name is Sadie Carter(Sorensen). Welcome to my project: Beauty by Sadie. For my senior project, I decided to brand and run the social media marketing of this upcoming Permanent Make Up Business. The reason I chose to market Beauty by Sadie for my project was to be able to apply personally what I have learned and start my career before graduating this December.

I was able to implement the skills I have used these past years by using Adobe InDesign and Illustrator to create multiple logos, business cards, gift certificates, and more. I applied my marketing skills to Instagram by running weekly Instagram Ads.

As I dove into branding this business, I wanted to create a logo that could serve the different purposes I needed. To do this, I used the programs Adobe InDesign and Illustrator. I needed a logo for both business cards and an Instagram profile. A business card is designed differently than a circular Instagram Profile. Through lots of trial and error, I came up with two separate but similar logos for my business card and Instagram Profile. As seen below.

Next, I dove into Instagram. To keep on a strict posting schedule I used Hootsuite for my content calendar. To promote Beauty by Sadie, I ran an Instagram Ad every other week. I wanted to experiment with how much I could refine my target audience. Instagram has a feature where they create a target audience for you. I used this feature once, then never used it again. The audience my ad was shown to was nowhere near the persona I wanted. I knew my target audience better than Instagram did, I entered in my specific target audience on every ad after. It was interesting to refine my target audience by previous results from ads.

Due to the Coronavirus, I was in quarantine for two weeks out of this semester. Yes, it was so long to be stuck inside. This gave me a lot of time to create the exact logo I wanted. As shown below in my style guide, I had lots of ideas.

As I prepare to leave BYU-Idaho, I am excited to continue to put my knowledge to the test in my own life. Through continuing to promote my business and join the marketing world of social media. I am so grateful for this caring University and the thoughtful teachers who have invested so much into me and my education. Thank you!

For my booth, I have screenshots of multiple Instagram Ad results, a screenshot of my Instagram Profile, a blown-up logo, and business cards to hand out. Here are some images below of my booth.