Advertising
For my senior project I decided to take my two passions fitness and social media marketing and put them together. During Covid and quarantine many people’s gyms have closed down causing people to either workout at home or workout less. I wanted to motivate people to workout at home to keep there health and fitness levels up during this hard time. I have created a website with several different workout plans, meal ideas, workout ideas and fitness tips that are free and available to anyone. In this project I had to transition my current Instagram into a business platform to get users to my site. Eventually this site will be used for gaining clients for personal and sports training as well. I had to completely re-do my social media platforms to fit my new goals and branding. I created a style guide, content calendar, had a defined audience, created and ran ads, tracked my growth and had to create my website and content for my site and all social media platforms. I had to figure how to easily and smoothly transition my social media to more of a business style without it being a shock to current followers. I have had to learn more about photography, video creation, and learned how much time truly goes into creating content and a website.