Connor Bezzant – Ryan McClurkin Guide Service (RMC): Social Media Strategy and Execution




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RMC is an eastern Tennessee fishing tour company that currently does not have a social presence and is looking to branch into the social media realm, starting with Instagram.

This project is focused on research, content creation and analytical insights for a newly created Instagram account for RMC. The project’s goal is to lay the foundation for the company and to educate the CEO and their internal team members about how to market within Instagram.

The project included market research, competitor audits, creating a style guide, content calendar and strategy. It also encompassed creating content such as images and videos from the fishing trips. An internal team member was also trained in each aspect of this project so that once the project was complete, RMC could continue its marketing efforts on Instagram and gain exposure in the space