Advertising
This project was all about the research, planning, promotion and production of YouTube Content that will benefit my production company, help position myself as a thought leader in my industry. This is both a marketing strategy for my company and a way to build my personal audience to set myself up as an educator among other videographers, opening the door to other Falter Media Company education opportunities.
The first stage of this project included researching topics that would perform well using the VIDIQ keywords research software, then scripting, 5 videos in preparation for a YouTube launch. After the planning phase I will film, edit and produce the videos. Much of the hours in this project will come in during the editing process.
The final part of this project involves promotion. Designing thumbnails, headlines and keywords is an important part of YouTube marketing. But attention to these things will help my channel grow.
– Austin, Owner of Falter Media Co.