“Your brand is what other people say about you when you’re not in the room”- Jeff Bezos. A brand is a crucial part of any business, especially one that deals so much with social media. How does it feel to do business with your company? What impression do you want your customers to have when working with you? That is the purpose of my senior project. I wanted to take my wife’s photography business and help make it more marketable with the skills I have been working on the past few years attending BYU-I. I wanted to make a professional and unique business card and establish a website where customers could contact her and view her work. I also wanted to make a testimonial video to help customers see why doing business with Aubrey Elise Photography is the only way to go.