Madison DaBell
Dance & Fun Studios: Branding and Website building for an online fitness community!
Strategic Organizational Communication
Project Summary:
For my senior project, I am building the brand for Dance & Fun Studios. It is a virtual dance studio and health and fitness center that provides group classes as well as one on one zoom classes in the following categories: dance, weight lifting, personal training, meal prep, and stretching. Because of Covid-19, less people have spent time in gyms and dance studios. Being able to build a brand and a company that builds on the needs of the client base is important.
The branding for this new business includes social media, news releases, and a brand new website. My focus is gaining a client base and social media following leading up to the grand opening/launch of the website on June 24th, 2021.
My project entails content creation, including videos and daily posts as well as website building. Through the website, clients will be able to book and pay for their classes and sign up for subscriptions. There will be weekly blog posts, coach profiles and class videos posted on the website. Each week, I will be looking at Instagram and Facebook analytics to determine the best times of day to post and which types of social media posts are receiving the most interactions. Those findings are displayed in charts in my presentation of my project.
The branding behind the company is the idea that anyone, no matter size, shape, color, gender, race, sexual orientation, or otherwise can be healthy and happy. Health is more than just our bodies. It is about the mind, soul and body. Dance & Fun Studios strives to provide a platform with all of the above. Dance classes, yoga, meal prep classes and blog posts regarding mental health tips will all be induced in the website and social media pages. Health is not about how skinny or the weight on the scale. Growing up, I knew many people who danced or worked out and felt horrible because they didn’t “fit the mold.” Dance & Fun Studios is here to allow a safe space for those who have been afraid of their bodies to realize they are more than that. Being healthy is a lifestyle and Dance & Fun Studios is here to help shape that lifestyle.