For this project, I helped my mom to begin the process of writing and designing her cookbook. She has wanted her own cookbook for as long as I can remember, and I thought this would be the perfect opportunity to do something for her. My project focuses on two main aspects: The E-Cookbook and the social media guide for her future campaign efforts. The E-Cookbook includes a front cover, a small “About” section, a note from the author, a Table of Contents, and nine different recipes each with its own picture. The food photography was shot by my sister Jordynn, but I was the one arranging the layout of the materials, adjusting, and editing each picture. Because the actual launch of her e-book will be later on, I worked on creating a future social media campaign guide for her to follow. The guide includes a style guide (including a mood board, color scheme, and typography guide), seven sample posts and three sample stories (each with caption prompts), and a mockup of what her Instagram account would look like.
THE E-COOKBOOK PDF: