James Despain – Fairland Lemonade Rebrand

Project Summary

Fairland Lemonade & Sweets is a local business here in Rexburg that is in dire need of a rebrand. The existing logo and branding are outdated and is not bringing in as many customers as it could be. My goal for this project was to redefine the brand and create new marketing such as a new logo, style guide, photography, business cards, t-shirt designs, and stickers. By doing this my goal was to increase brand awareness and exposure.

Video Link (YouTube)

Logo Brainstorming

Style Guide


Business Cards

T-Shirt Design