GREAT FALLS PARENT PARTICIPATION PRESCHOOL
Saydi Harris – Strategic Organizational Communication
I have had the opportunity to work with a non-profit preschool out of Great Falls, Montana for the last few months. I have been working as a social media specialist with target goals to increase engagement and consistency.
I posted 40 times over the course of nine weeks across Facebook and Instagram – with more of an emphasis on Facebook. I tracked the analytics across both platforms.
Weeks where followers were encouraged to share, comment or tag friends I saw a lot more engagement across both platforms. Videos/Reels did extremely well.
To see full analytics report, click here.
With what I learned, I moved forward with a plan to continue to grow both sites. I created a social media content calendar so any member of GFPPP can post with ease. This will also increase consistency across both platforms.
I filled out both April and May with content, links to photos and suggested time to post.
For full content calendar, click here.
I believe if they follow my plan and continue to track their analytics, they will increase brand awareness in the community, increase followers and broaden their reach.