Superlame is a clothing store /music venue here in Rexburg, Idaho, run by brothers Ernie and Ethan Lozano. The Lozano’s desired to expand their online presence in the ways of E-Commerce, Blog Posting and Social Media. Together, we decided to launch a website, consisting of an online shop, a blog and a local music page.
Superlame is known among the community as a purveyor of the local style scene. Giving the people a place to shop curated vintage goods, enjoy the music of local acts and participate in the extensive art circle in town. Creating a “one stop shop” for people to find similarly minded people in Rexburg, while being able to learn about upcoming shows and events, is the end goal of the Lozano Brothers.
I created a website, consisting of a home page, a shop, a blog, a music page and an “about us” page. The blog has several writers, including myself, the Lozano Brothers and other prominent figures in the local scene. We have written about topics ranging from interior design to our opinions about newly released movies. The music page will be ran solely by me, promoting local music acts and upcoming concerts.
The Instagram page is already going strong, starting with 1,500 followers when I started the project. The page now has over 1,700 followers, with very high engagement and over 200,000 impressions over the span of the past months.
The website is performing amazingly, with over 1,200 unique visitors viewing our content since the website’s release on March 1st. 4,600 page views along with a 30% bounce rate over the past two weeks has motivated us even more to continue making quality content for the people of Rexburg and the world.
