Anell Radicic (AR) Piano is a privately owned piano studio in Collinsville, IL. Until this point, AR Piano has only been available to others through word-of-mouth referrals. The owner, Anell, started teaching piano over 2 decades ago during her time as a stay-at-home mom. After the kids moved out of the house, Anell found an interest in nursing and became a Licensed Practical Nurse (LPN). After working in a few different environments, Anell suffered a workplace injury which prompted her to consider leaving the medical field and pursuing AR Piano as a full-time occupation.
AR Piano up until this point has had no online presence, no market research, no creative work, and no lead generation model. This project will provide a framework for establishing a social media presence on Facebook and Instagram, as well as basic market research for itself, and comparison research to its competition in the St Louis area. The project will also provide a dive into the world of Facebook paid advertising and how that can help grow AR Piano to become a full-time business. Lead generation, awareness and other promotional campaigns will be drafted with projected results based on budget and segmentation of audiences.
In the wake of COVID and its many variants, online business has BOOMED, and many people are scrambling to learn the ins and outs of online advertising and social media to help grow their businesses in ways that they haven’t tried before. This project will serve as a case study for AR Piano, but will ultimately teach the basic principles of creating and maintaining an online presence for virtually any business.