Public Relations
Project Summary
The project has mainly 3 sections: Research, Marketing and Tracking.
Part I: Research.
I met with nutritionist Danna Justiniano, to complete research about exercises, routines, order and types of stretch. I wrote 5 blog posts of over 2500 words each, with rights-free images, self-made infographics and videos I made.
Part 2: Marketing
My marketing was done mostly through Facebook, since this is the social media platform where I knew I could target my audience. Throughout the project, I realized that my audience was expanded to two groups: women between 19-29 and women between 45-60, both of these groups have in common that they don’t have time to attend a regular gym or the budget.
I did posts every week sharing the blogs from WordPress and gained over 100 followers.
Part 3: Tracking
Through a social media management class, I was able to track the engagement of each posting. Learning how to schedule posts for the right time and in the right order. I finished the project with an E-book with over 100 leads (downloads)
Video Presentation
ADDITIONAL IMPORTANT LINKS
Below you will find the links for Home Hiit’s Facebook website, all the blog posts and a slideshow with details about the tracking and engagement of social media. The link to the E-book I created is also included.