Scot Oppenlander – Bentonville Farmers Market Videos


Project Summary

I created a short series of journalistic-style videos for use by the non-profit Downtown Bentonville Incorporated in Bentonville, Arkansas. The videos promote the Farmers Market that Downtown Bentonville Inc. hosts on Saturdays in the Bentonville Square during the spring and summer. Downtown Bentonville Incorporated will post/use the videos as they see fit.

The Bentonville Farmers Market is very large and has over 80 vendors. I knew right off the bat that I wanted to show off the unique vendors and goods available at the market. I started the project by attending the market with Stephanie Marpe, the Market Manager at Downtown Bentonville Inc, who I later featured in one of the videos. She introduced me to a lot of the vendors and provided me with their contact information.

After that, it was a long process of securing interviews, scheduling times to film, and waking up early a lot of Saturdays to get to the market before it opened. I interviewed at least one vendor almost every time I went to the market. After, I would spend time getting as much B-roll as I could.

I did most of my filming on weekends, and spent the weekdays editing. I also filmed with two of the vendors away from the market. This gave me unique opportunities to capture B-roll, and it was easier to record quality audio away from the hustle and bustle of the market.

I learned a lot over the course of this project. I have taken photos at events before, but taking videos in this setting was new to me. Luckily, I was able to use my personal camera that I am already comfortable with. There was a bit of a learning curve, but I quickly adapted and learned the most effective ways to shoot video at such a large event.

Overall, this project was a success. I had my fair share of challenges, but I overcame them. I was able to show a unique perspective of the Bentonville Farmers Market, and I was able to even further develop my skills as a professional communicator.

Video Presentation

Links To Completed Videos