Cinthia Rodas – MakennaRené Floral: Building the Foundation

commstudentsecJune 25, 2022June 25, 2022~spring22public relations, spring22

Project Summary:

MakennaRené Floral is a floral design business created by Makenna Carpenter. She is currently a student at BYU-Idaho and will be graduating this semester.

For my project, I wanted to help Makenna grow her business, but also build a foundation that she can add upon. Looking at her situation, there wasn’t a lot of structure. This makes sense as she is still a student and is doing this business on the side. However, she’s a senior in her last semester. Her business is what she wants to focus on post-graduation.

To help her jump into the floral design industry, I created materials that she could use and base her future content on. I also create content that she could use.

These materials consisted of:

Complete PR Plan
- This explains her current situation and what can be done to help her grow.
Style Guide
- Makenna is heavy on social media marketing. This guide is meant to help her create future content that is consistent with her brand.
Logo
- Makenna wanted to change her logo, so I designed one that was similar to her previous one. It had a good concept. I decided to keep the basic parts of it to create something that she would like. She has already switched over to this new logo.
6 blogs posts
- Each blog post is meant to either educate or inform. The blog post topics are:
  - How to take care of your flowers
  - Pros and cons of fake vs real flowers
  - 7 Elements of design
  - How to prepare for a consultation and what to expect
  - 10 traditional and non-traditional ways to wear flowers
  - Five flower categories
21 social media posts
- We created an educational floral campaign called “Floral Friday.” Every post highlights a flower with its common and botanical name. In the caption, there is a fact about this flower/ how to identify it and relevant hashtags. Within these 21, six of these were short versions of the blog posts I created.
Business cards
- I created a new business card with her new logo
Thank you notes
- I created these thank you notes so that she could stick it in the arrangements she completes. It’s a little detail that I think her clients would appreciate.
Website Mockups
- She has a website right now, but I created some mockups she can use once she is able to expand her website. This included a homepage, an about page, and a blog post page.