Max Lee – BYU-I Intramural Swimming Public Relations Campaign

For my senior project, I wanted to give back to the intramural swimming program here in campus. I have participated in it over the years and wanted to show my appreciation and also used what Ive learned about public relations to hopefully improve some issues that I have seen in the program.

To begin I approached the student and faculty coordinators for the program to sit down and understand better what they felt might be issues with intramural swimming. I spent the next several weeks researching how those issues might be solved. From there, I wrote up a public relations campaign book with an in depth look at how those problems could hopefully be solved.

Attached below is a video summary of my project as well as a PDF copy of the finalized plan.