Teagan Lawrence, Communications with an Emphasis in Video Production
The goal of this senior project is to create a recruitment-focused marketing video aimed at encouraging students to apply for jobs at BYUI Recreational Services. The video will highlight the benefits of working within the department, including skill-building, flexible hours, and the opportunity to engage with a dynamic student community.
When discussing their wants for a marketing video, the clients wanted a fun, upbeat video that showed the chaotic environment they loved about their place of work. When making the video, we wanted to focus on raw lifestyle clips from the process.
When discussing the interview process, they also told me that they have been hard at work with their social media presence this semester and wanted a video to be put on their Instagram that matched their “energy” and how they wanted to be perceived by possible new hires.
