For my senior project, I worked with a local bakery from back home in the Boston, MA, area, Art di Karina. In this project, I worked with Karina, the shop’s owner, to revamp her social media page, specifically her Instagram. I created a media campaign during this project and communicated strategies in Spanish.
For this class, you’ll see my initial research presented through a situational analysis I conducted for Art di Karina. I intentionally left the style guide and materials created for her in Spanish to highlight that I worked with my client entirely in Spanish. This includes the style guide I developed, which were also crafted in Spanish to ensure they aligned with her brand and resonated with her audience who are bilingual speakers and only spanish speakers. Which tought me that I have the ablity to work effectively with clients in their preferred language spanish speakers specificly and deliver tailored solutions.