Over the past several weeks, I’ve had the opportunity to work on a dynamic project focused on elevating Gong’s global social media strategy. This experience has been a rewarding mix of creative development, analytics, and collaboration—all aimed at helping Gong build a strong, unified brand presence in the B2B space.
Project summary and accomplishments
I began with an in-depth audit of leading B2B brands, pulling insights to shape Gong’s positioning and enhance their engagement strategy. Using those insights, I built a flexible content calendar that balances trending content with consistent messaging across platforms.
To guide storytelling, I created branded content frameworks aligned with Gong’s core values and audience needs. I also piloted a weekly workflow that included post scheduling, trend tracking, and response guidelines—ensuring agility and clarity across the team.
One of the most impactful pieces has been the integration of social analytics into weekly reporting. By analyzing participation and audience behavior, I’ve helped set the stage for smarter, more metrics-driven decisions.
Collaboration was key. I worked with cross-functional teams in marketing, product, and sales to ensure our voice remained cohesive, while also identifying mentors and industry champions to boost Gong’s presence in the B2B space.
From developing a social media playbook to drafting copy that builds connection and trust, this project has allowed me to blend strategy with creativity in a meaningful way. I’m proud of the progress made and energized by what’s ahead as we continue to scale Gong’s impact globally!