Anna Muñoz- Public Relations emphasis
For my senior project I did a PR campaign, specifically image repair, for a soda brand- Poppi. They were recently in a class-action lawsuit because the 2 grams of fiber were allegedly not enough to be considered a “gut healthy” soda as they advertised. By using the shift the blame and bolstering I created a campaign with 4 deliverables for the client that would allow them to repair their image after that lawsuit. See below:
While doing this project, I reached out to Poppi’s marketing team and told them what I was doing, and they sponsored this project by sending 20 cases of Poppi (that’s 240 cans) for everyone in attendance at the senior showcase to try! I was able to give out samples and full cans to anyone interested while presenting and people loved it! Big shoutout to Poppi for being the best company to work with!
