Public Relations
Project Summary
One of the most influential parts of my studies here as a communications student is the ability to look into numbers and statistics and being able to use that to help direct and lead a business or organization. My project is all about looking into an organization’s needs and striving to find the information to meet those needs.
The Research Business and Development Center (RBDC) is a non-profit organization that provides students with real work experience inside the classroom. My task was to put together a survey to send out to BYU-Idaho Alumni to understand the general market of potential opportunities for project for the RBDC and to find potential clients through the survey.
I was also tasked to review and prepare past client surveys to help determine why clients continue to reach out to help better market their position better.
The following are some of the insights found and provided to the RBDC: