For my project, I started my own photography business specializing in portrait and lifestyle. I applied tactics that I’ve learned from my public relations courses to my business plan such as creating my own style guide, mood board, color scheme, and a theme for my social media platforms.
I analyzed closely to my social media platforms analytics to make sure I’m on the right track to engaging with my audience.
I photographed many of my clients to build my portfolio and to build my clientele. Then, I used my photography work to build my website that includes more information about me and my photography business.
I chose to work on this project because I want to embrace my art side and bring my ideas to life. I am passionate about digital media and so I combined it with public relations to show my work altogether.