Something I’ve learned throughout my college career while studying public relations is that you learn and do a little bit of everything. That is exactly what I ended up doing for this project.
I worked for a local fabric and quilting store called The Sewing Basket. I wanted to establish and revamp their brand. I mainly worked on cleaning up their Facebook page, but I focused on other areas as well. From working with this client on prior projects (don’t worry, it didn’t overlap with anything I did for this project), I understood their brand and the persona they wanted to give off, I didn’t go in totally blind.
The biggest problem I found with my client was their need for increased awareness. By establishing their brand, they’ll be able to build a stronger connection with their target audience.
- Optimized and rebranded the Facebook Page
- Posted various photos, events, a Facebook story, and a boosted post
- Researched competitors and prepped for upcoming Livestream
There isn’t much to show for this, but I spent a lot of time helping to navigate the website and adding various modules throughout the site. I assisted the owners in understanding how to do edit the website for themselves. I also viewed competitors’ websites to see what to add onto my client’s site as well.
I emailed the survey to subscribers, posted the link on Facebook, and made an accessible QR code in the store for customers to take the survey.
Survey results included below.
I touched on some email marketing by creating a few templates for my client. I worked on email marketing with this client on a previous class project, so I didn’t want to overlap for my project. See the articles in the video presentation.
Advice moving forward:
In the article below, I wanted to give my client a rundown of what I had learned throughout the duration of researching various ways to engage this target audience and how to involve their target audience more. I also gave them some guidelines of what to post and what to keep in mind when creating posts. I suggested some ideas going forward of what to potentially implement in future sewing classes and posts. Read all about it below.