Public Relations
Project Summary
We Liked You First PR/Social Media Plan is a campaign that created to help the up-and-coming podcast “We Liked You First”, which puts the spotlight on emerging talented writers and actors. My main goal was to help build their followers, which is low. Only averaging 50 listeners per episode.
Podcasts are a dime a dozen, there are over 500,000 active podcasts on Apple Podcast alone. When I was asked by the creative director of “We Liked You First”, Patrick Carlile came to me and asked me to help him promote his podcast, I knew it would be difficult to find ways to help promote this podcast and gain more listeners.
My tasks in this project were to
· Research
· Consult with the artistic director
· Take over social media efforts
· Create a website
· Create a PR/Social media plan that the podcast can continue to use
I gained a lot of experience in working closely with a client, remembering their needs and overall goals for their product. One of the biggest challenges I faced was from working remotely, my client was based in California, and the rest of the contributors of the podcast are located throughout the country. It was difficult to plan with people, make different schedules, and rely on other people. Much of the content I had to create was getting information from other people, such as bios, photos, and script information, and sometimes people don not give that to you in the time you need, so it is important to compromise and be creative.
This project was to help the launch and beginning of season two of W.L.Y.F, which aired on February 25th. Season two is still continuing and won’t end for a few more months, however this plan will still be implemented throughout the rest of the season. Just in one month of using this PR plan, there has been an increase of 20 listeners.
Hours Spent:
Meeting with Mentor:
-15 min
-15 min
-30 min
-30 min
-30 min (Bro Reeder, to get ask about social media)
Total: 2 hours
Meeting with Client, Patrick Carlile:
Jan 28: 1.5 hours
Feb 11: 1 hour
Feb 13: 1 hour
Feb 16: 30 min
Feb 18: 1 hour
Feb 18: 1 hour (meet with cast)
Feb 23: 30 min
Feb 24: 1 hour (meet with hosts)
March 8: 30 min
Total: 8
Research:
Feb 11: 1 hours, courses and Podcast marketing lessons
Feb 17: 3 hours, listening to competitive podcasts
Feb 25: 2 hours of listening to new episodes and see how they are doing
March 5: 1.5 ours of listening to new episodes and other competitive podcasts
Total: 7.5
Live Event:
Feb 13: 1 hour planning meeting
March 8: 30 min planning meeting
March 11: 30 min, Rehearsals
March 13: 1 hour, Preperation
2 hours: Host live event
Total: 5 hours
Website Creation:
Feb 20: 2 hours
Feb 22: 30 min
March 3: 1 hour
March 5: 2 hours
March 6: 2 hour
March 8: 30 min
Total: 8
PR Plan:
Feb 13: 1 hour Create draft of PR plan
March 8: 30 min of fine tuning
March 9: 2 hours creating book
March 11: 2 hours creating book
March 14: 2 hour of PR plan design
March 15: 2 hour of Plan design
March 16: 30 proof-reading book
Total: 10
Social media:
Feb 22: 1 hour of designing and posting on Instagram and FB
Feb 25: 1 hour of designing and posting on Instagram and FB
Feb 28: 2 hours of planning and creating content on social media
March 3: 1 hour of creating and posting
March 6: 2 hours of creating, planning and posting
March 7: 1 hour of posting
March 15: 2 hours of uploading and posting
Total: 10
Senior Project Filming and Outline
March 10: 30 min of planning video
March 15: 1 hour of filming
1 hour of editing
Total: 2.5