Nail Creations by Dani

Nail Creations Dani is a new brand in the beauty industry that specializes in unique and creative nail designs. The brand is looking to expand its reach and connect with its target audience through a social media presence. The objective of this project is to develop a comprehensive social media strategy for Nail Creations Dani that will help the brand to achieve its goals.

Being a social media manager for NailCreationsDani has been an incredibly rewarding experience, both for the brand and for my professional growth. Through implementing various strategies, I have witnessed the significant growth of the brand’s online presence, engagement, and overall success.

NailCreationsDani had a relatively small following and limited brand awareness. My primary goal was to increase the brand’s visibility, attract a larger audience, and ultimately drive more conversions and appointments. To achieve this, I devised and executed several strategies that proved to be highly effective.


  1. Increase brand awareness and reach.
  2. Drive engagement and interactions with the target audience.
  3. Increase website traffic and sales.
  4. Establish Nail Creations Dani as a leader in the nail design industry.

Target audience: Nail Creations Dani’s target audience is primarily young women aged between 18-35 years old who are interested in beauty, fashion, and lifestyle trends. They are also interested in exploring unique and creative nail designs.

Social Media Strategy:


  • Develop a content calendar for Nail Creations Dani’s Instagram account with a focus on showcasing the brand’s unique and creative nail designs.
  • Leverage Instagram’s visual appeal by creating aesthetically pleasing posts that showcase Nail Creations Dani’s designs.
  • Use relevant hashtags to increase the visibility of the brand’s posts.
  • Engage with the audience by responding to comments and direct messages.
  • Collaborate with micro-influencers and local businesses to promote Nail Creations Dani’s brand and increase reach.

Analytics and Metrics:

To track the success of the social media strategy, we will use the following metrics:

  1. Increase in followers and engagement on Instagram. Reach 900 by the end of the 5 months.
  2. Increase in saves and website clicks.
  3. Increase in followers and engagement on TikTok.
  4. Increase in brand mentions and positive sentiment on social media channels.

By implementing a comprehensive social media strategy, Nail Creations Dani will be able to achieve its objectives and establish itself as a leader in the nail design industry. Regular monitoring of analytics and metrics will help to ensure that the social media strategy is effective and can be adapted as needed to improve results.

Using Sprout as a form to collect data from the social media profile I was able to create the following charts.

During my time executing this project and putting to practice the strategies I had decided I spent my time creating content to post consistently Monday through Friday. mostly short-form content, like Reels, stories, and static posts. For this project I created 50 posts, static and Reels, and over 25 stories sharing the behind-the-scenes of my day-to-day basis.

I developed a comprehensive content strategy that focused on showcasing the brand’s unique nail creations, sharing nail care tips and tutorials, and featuring customer testimonials. By consistently posting visually appealing and informative content, I was able to capture the attention of the target audience and establish NailCreationsDani as an authority in the industry.

Engaging with the Community: I actively engaged with the brand’s followers and the larger nail art community. I responded to comments, messages, and inquiries promptly, fostering a sense of connection and trust. Additionally, I collaborated with influencers and partnered with complementary brands to expand the brand’s reach and tap into new audiences.

Consistent Branding and Aesthetics: I developed a cohesive visual identity for NailCreationsDani, ensuring that all posts aligned with the brand’s unique style and values. By maintaining a consistent color palette, typography, and overall aesthetics, I created a recognizable and memorable brand image. This, in turn, helped to differentiate NailCreationsDani from competitors and establish a strong brand presence.

The implementation of these strategies yielded remarkable results for NailCreationsDani. The brand’s social media following grew exponentially, with a significant increase in engagement, likes, comments, and shares. More importantly, the brand’s online presence translated into tangible business growth, as the page attracted new customers and witnessed a boost in booked appointments.

Here are some of my favorite posts:

From a professional standpoint, managing NailCreationsDani’s social media accounts allowed me to enhance my skills in digital marketing, content creation, and community management. I learned how to analyze social media metrics, gain insights from data, and make data-driven decisions to optimize performance. Additionally, I honed my communication and collaboration skills through interactions with followers, influencers, and brand partners.

Overall, being a social media manager for NailCreationsDani was a transformative experience. Through the successful implementation of various strategies, I not only helped the brand grow and meet its goals but also gained invaluable skills and knowledge that have propelled my growth as a professional in the digital marketing industry.