Jillian Moore – Utilizing New Social Platforms to Grow A Business

Public Relations

 

 

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Project Summary

For my senior project, I decided to start a Tik Tok for my sister’s pottery business. She has had this pottery business as a side gig for about a year and a half now, and she has about 900 followers on Instagram. I want to help grow her business, and the awareness of her accounts, by creating videos and following analytics on her Tik Tok. I created these videos to increase her awareness, and hopefully have her gain more sales in the long run. Of course, starting a social media account will take more than a few months to see a lot of progress. My goal is to help get her started and increase her following on Tik Tok so that she can continue it once I am done with this semester.

 

I created videos for her account that have popular sounds, trends, and hashtags to help increase the engagement she gets. I will be tracking her engagement and use that to help me know what videos to create next. I have created eleven videos, and, in total, she has received 7229 likes and 247 followers.

 

In order to fulfill my 50 hours, I held weekly meetings with her to discuss new video ideas and how we could improve the channel. As well as that, I created videos two-three times a week, spent time finding trends and sounds to use, trained her on how to record her content, brainstormed new content, and analyzed how her current content is doing.

Project Video

Total Hours

 

 

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Tracking Analytics

 

 

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