In the world of social media, capturing an audience’s attention requires more than just regular posting; it needs a deep understanding of who is scrolling. While working with my client, I had the opportunity to manage the Instagram strategy and content creation for CSLA (California School Library Association). The goal was to build a streamlined, highly visualContinue reading “Capturing the Scroll: Designing for Busy Professionals with CSLA Social Media”
Category Archives: Blog
Improving Employee Training Through Handbook Redesign
Olivia Cutler – Organizational Leadership Project Overview This project consisted of redesigning and rewriting the BYU-Idaho Presentation Practice Center Employee Handbooks to create one comprehensive resource for current and future employees. The project involved consolidating office procedures, tutoring best practices, secretary responsibilities, workplace expectations, and disciplinary policies into a single, organized booklet that can beContinue reading “Improving Employee Training Through Handbook Redesign”
18 Days of Branding – Natalie White
Every day for 18 consecutive days, I completed a branding project. I created six unique brands, dedicating three days to each. On day one, I designed a logo and brand system. On day two, I designed a brand application, such as a t-shirt or tote bag. On day three, I focused more on advertising andContinue reading “18 Days of Branding – Natalie White”
Hannah Haneberg-Smoking the Competition Park’s Place Smokehouse Social Strategy
Hi! I’m Hannah Haneberg, a student at Brigham Young University-Idaho. My major is in Communications with an emphasis in Digital & Social Media. I have a strong passion for creative strategy and content creation. Throughout my studies, I’ve worked on hands-on projects that mirror real-world social media management, allowing me to blend creativity with data-drivenContinue reading “Hannah Haneberg-Smoking the Competition Park’s Place Smokehouse Social Strategy”
100 first dates A BYUI short film
100 First Dates is a silly comedy about the dating culture in Rexburg. My friends and I helped make this idea a reality for our brilliant director, Lura. The story focuses on a young girl named Lucy who bets her mom on bad dates. If she goes on 100 dates with 100 different guys andContinue reading “100 first dates A BYUI short film”
Number Two – A Short Film
written, directed & shot by: Caeden Anderson Whilst out exploring, old friends Matt & Kai stumble upon an empty Kayak floating downstream. Various items are found inside, however, the most intriguing is a phone that’s been recording for the past 30 minutes. TRAILER The goal of this project was to make a film that showcasesContinue reading “Number Two – A Short Film”
Why Reading Matters
You need to read. The National Literacy Institute stated that in 2024 – 2025 54% of adults in the US are reading at a sixth-grade level or below, and 21% were illiterate. The ability to read, and the act of reading–yourself or being read to–provides people of all ages with many benefits including child development,Continue reading “Why Reading Matters”
500 Miles for Mental Health
500 Miles for Mental Health is a nonprofit dedicated to raising mental health awareness in adolescents from the age of eight to 18 to help children have the tools they need when they enter adulthood. The 500 miles comes from the online walk that people are able to do as a group to apply forContinue reading “500 Miles for Mental Health”
Doorzza Rumors Commercial
“Doorzza Rumors” is a commercial that I wrote, shot, and edited on my own. It is a commercial focused on promoting the local pizza restaurant Doorzza and their new location. Pre-Production Before anything else, I met with the owner of Doorzza to determine what kind of end product he wanted. We discussed our audience, theContinue reading “Doorzza Rumors Commercial”
Editing The Drama Society Presents Murder
The Drama Society Presents Murder is a short film that was made with my team and me. My main role for this was the Editor, but I also helped out in other areas, such as lighting, sound design, and more. The Objective and Purpose This Project was designed to build teamwork skills and help ourContinue reading “Editing The Drama Society Presents Murder”