Why Reading Matters

You need to read. The National Literacy Institute stated that in 2024 – 2025 54% of adults in the US are reading at a sixth-grade level or below, and 21% were illiterate. The ability to read, and the act of reading–yourself or being read to–provides people of all ages with many benefits including child development,Continue reading “Why Reading Matters”

The Inside Scoop of Creamy Daze

by Lindsey Whatcott While most people have heard of Blue Bell Ice Cream, not everyone in Rexburg has heard about Creamy Daze. In this project, I was able to find the best way to connect this new business in Rexburg within the community. In this day in age, it’s easy to jump into social mediaContinue reading “The Inside Scoop of Creamy Daze”

Austyn Larson-Behind The Campaign: An Introduction to Consulting

Project Overview I worked as the communication consultant for the 2025 City Council Campaign of Stephanie Taylor-Thompson, in Idaho Falls. I had three primary roles within the campaign communication; first was as a guide, second, a creator, third, an analyst. Working with Stephanie was an invaluable learning experience. I had the opportunity to clearly seeContinue reading “Austyn Larson-Behind The Campaign: An Introduction to Consulting”

Starting Firm, Standing Strong: Faculty Mental Health First Look Initiative.

Communication- Organizational Leadership “When faculty learn how to identify and refer students in distress, the ripple effect on campus well-being is immediate and measurable.” -Dr. Stephanie Carter – Faculty Development Director, Georgia State University Project Summary & Details For the past several years, as I’ve pursued my degree in Organizational Leadership here at BYU-Idaho, I’veContinue reading “Starting Firm, Standing Strong: Faculty Mental Health First Look Initiative.”

The Giving Cupboard Awareness Initiative

Personal Project for the COMM 420 Capstone Course About Me I am a passionate communicator who values thoughtful, creative, and strategic messaging. I love storytelling that inspires connection and builds meaningful relationships across communities, businesses, friends, and families. I am a senior at Brigham Young University-Idaho and will graduate this December 2025. I am majoringContinue reading “The Giving Cupboard Awareness Initiative”

Celebrate Youth: Planning with Purpose

Communication Emphasis: Organizational Leadership “Strategic planning is worthless – unless there is first a strategic vision.” john naisbitt Project Summary & Details Celebrate Youth has been an exciting traditional event for over 20 years. I feel very fortunate to have had the opportunity to assist Madison School District’s Director of Communication, Macail Chavez, in manyContinue reading “Celebrate Youth: Planning with Purpose”

Success in Sales – A Professional Perspective

By Jared Freedland | Organizational Leadership Emphasis | Spring 2025 What does it really take to succeed in sales? That’s the question I set out to answer through my senior project. I wanted to know what it truly takes to succeed in business-to-business (B2B) sales, what skills matter, what challenges to expect, and how professionalsContinue reading “Success in Sales – A Professional Perspective”