Finding the “Why” Behind Helmet Speakers

Morgan Thrasher Public Relations For my senior project, I worked with a brand called Syphon. They create sound systems for motorcycle, ski, motocross, and all those kinds of helmets. Syphon is a brand with a pretty decent following online. They have nearly a quarter of a million followers on Instagram alone. However, they lacked aContinue reading “Finding the “Why” Behind Helmet Speakers”

Documentary Producer: Driving Projects Forward

From Left to Right: Ashley Smith, Madilynn Conrad, Adam Johnson, Abrielle Millett, Conner Cobabe, Justin Marquardt, Alexia Atwood, Dawson Fenn, McKay Smith, Parker Stevens My ProjectMy name is Dawson Fenn, a communications major with a video production emphasis. Nice to meet you. For my project, I worked on a documentary as a producer in theContinue reading “Documentary Producer: Driving Projects Forward”

Keith Knight- Keeping Up With MLB

Hello everyone, my name is Keith Knight and I would like to show a little bit about my senior project and the work behind it. One of my biggest dreams is to be a content creator for the Major League Baseball or an affiliated team. My emphasis is video production with a module in digitalContinue reading “Keith Knight- Keeping Up With MLB”

Alive Cycling Influencer Partnership

Chandler Saxton Influencer partnerships, when driven by data, are an effective way to expand a brand’s reach beyond what can be achieved through its own social media platforms. I spent the last 4 months looking deeply at Alive Cycling’s existing social media presence, beginning by conducting an audit of their Instagram page to understand howContinue reading “Alive Cycling Influencer Partnership”

The Making of Thin Blue Divide

Regan DaBell In the position of cinematographer, much of a video project’s visual identity can be left to you. It is a position that requires trust and teamwork. For our group’s final documentary project in COMM 465, I volunteered to be the cinematographer. I wanted an opportunity to demonstrate the skills I had been taughtContinue reading “The Making of Thin Blue Divide”

Brooklyn Lewis Photography

For my senior project, I developed and executed an eight-week social media campaign for Brooklyn Lewis Photography with the goal of increasing brand awareness and client bookings. I implemented a content-driven strategy across Instagram, TikTok, Facebook, and Threads, posting consistently five times per week on Instagram, Facebook, and Threads, and 4 times per week onContinue reading “Brooklyn Lewis Photography”