Ainsley Keppner worked alongside the creator of Rebent Spoons, Hunter Heninger, to see what all goes into creating a business and how to make it succeed.
Ainsley first started by creating a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out what the next steps would be for Rebent.
By looking at the SWOT list, she was able to create an action plan. She also did surveys around Rexburg about what type of rings students are looking for and what their optimal price range is. Hunter was able to take this information and shift some of the things in his business to better fit his customers.
This booklet was then handed to Hunter to decide what he wanted to implement into his company.
Business is a constant. Hunter will always have to be analyzing what changes he will have to make to give his comapny more traction.
