The Making of Thin Blue Divide

Regan DaBell In the position of cinematographer, much of a video project’s visual identity can be left to you. It is a position that requires trust and teamwork. For our group’s final documentary project in COMM 465, I volunteered to be the cinematographer. I wanted an opportunity to demonstrate the skills I had been taughtContinue reading “The Making of Thin Blue Divide”

Brooklyn Lewis Photography

For my senior project, I developed and executed an eight-week social media campaign for Brooklyn Lewis Photography with the goal of increasing brand awareness and client bookings. I implemented a content-driven strategy across Instagram, TikTok, Facebook, and Threads, posting consistently five times per week on Instagram, Facebook, and Threads, and 4 times per week onContinue reading “Brooklyn Lewis Photography”

Rinky Dink’s: A Strategic Plan for Local Brand Growth

This project focused on a strategic campaign for Rinky Dink’s, a new retro ice cream and soda shop in Rexburg, Idaho. The goal was to rebuild awareness, strengthen the shop’s online presence, and better connect with a student-heavy local audience. By combining social media content, influencer outreach, and community-based promotion, the campaign increased brand visibility,Continue reading “Rinky Dink’s: A Strategic Plan for Local Brand Growth”