Mana Osborne – IMC Campaign

For my senior project I created a brand launch proposal for an online clothing brand with an Integrated Marketing Communications campaign. I spent my 50 hours on planning and creating marketing content by analyzing the situation and creating a strategic plan to guide the direction of the online clothing brand, “ARINA.” I’ve had experience workingContinue reading “Mana Osborne – IMC Campaign”

Riley Garrett- ASI Social Media Campaign

Project Description For my senior project, I wanted to utilize the tools I’ve learned as I’ve studied advertising & social media. My client, Brad Brown, owns an I.T. company called A Systems Integrator/AccTech Solutions. This company has been in business in the central Oregon area for 17 years but has never done much advertising andContinue reading “Riley Garrett- ASI Social Media Campaign”

Dylan Jacobson – Motel 6 & Super 8 Social Media Campaign

My Project I created a Social Media Campaign book for the Motel 6 in Idaho Falls, Rigby, and Rexburg, as well as Super 8 in Driggs. I worked at the Motel 6 here in Rexburg years ago, and one thing that I noticed could use improvement was their utilization of social media, specifically Facebook. AContinue reading “Dylan Jacobson – Motel 6 & Super 8 Social Media Campaign”

Jack Greaves – Absurdum Magazine

Absurdum Magazine Project Description To combine my emphasis in advertising and module in journalism, I wanted to start an online publication. This publication, Absurdum, is a humor/counter-culture magazine meant to provide some sort of commentary on the oddities of Rexburg/Mormon culture. I learned a lot about what it takes to consistently put out content, toContinue reading “Jack Greaves – Absurdum Magazine”