BYUI Wellness Week Event Campaign by Lindsey Morales As an employee at the BYUI Wellness Center, it was shared with me that the Wellness Center wants to host a campus-wide event similar to Spirit Week but focused on student wellness. For my Senior Project, I decided to create a Wellness Week Event Campaign for theContinue reading ““Better Wellness, Better You, Better BYUI.””
Tag Archives: public relations
Fixxology Instagram Analysis
By Lauren Miller This capstone project aims to revitalize Fixxology Rexburg’s brand presence and customer engagement by leveraging survey insights and Instagram analytics to enhance its social media strategy and reconnect with the local college demographic.Down below is the final tool I developed for Fixxology on Looker Studio to track each post. Through Looker Studio,Continue reading “Fixxology Instagram Analysis”
Rexburg City Council Coverage
Project Purpose or Objectives The purpose of my website is to inform the local public about the Rexburg City Council. I provided coverage of meetings, along with information from each and quotations from speakers. I provided image that further enhance each article and allow the reader to make a personal connection with the information. TheContinue reading “Rexburg City Council Coverage”
Employer Welcome Packet
By Savanna Bergquist Purpose & Goals The Employer Welcome Packet was created to make it easier for companies to connect with BYU-Idaho students and take full advantage of the Career Center’s services while also learning about our University. The goal was to provide a well-organized, professional, and easy-to-use pamphlet/guide that helps employers understand how toContinue reading “Employer Welcome Packet”
Lilac in White Brand Guide
This is the brand guide booklet I made for my client, which I then used to update the website.
What they don’t tell you about becoming an adult
For my senior project, I created an informational booklet for young adults discussing topics that they should know but may not. The booklet includes information about insurance, changing your name after marriage, credit cards, home maintenance, and car maintenance. The goal and plan for this project was to create something that was needed and couldContinue reading “What they don’t tell you about becoming an adult”
Charise’s Flavors & Footsteps
Charise Mills, a Communication graduate from Malaysia, developed her Instagram brand, @Charise.Eats, for her Senior Project. Initially named @RiseFoodie, her account lacked direction until she dedicated time to strategic planning and research this semester, leading to significant growth and engagement through focused actions.
Cecilia Brown – 4J Rentals | Case Study and Brand Design
My name is Cecilia Brown. I am a communications professional specializing in public relations, branding, and strategic storytelling. With a strong foundation in market research and audience engagement, I create compelling narratives that build brand recognition and drive impact. Adaptable and innovative, I thrive in projects that challenge me to apply communication principles across diverseContinue reading “Cecilia Brown – 4J Rentals | Case Study and Brand Design”
EIRMC Image Repair Manual
EIRMC is a level 2 trauma center located in Idaho Falls. They have high level facilities and resources but have a negative view from the public due to the way that they have responded to crises in the past. William Benoit’s image repair theory was developed to help with this exact thing. This manual focusesContinue reading “EIRMC Image Repair Manual”
“Building Careers,” A Public Relations Campaign
– By Ana Paula Quispe Communication – Public Relations major As part of my Senior Project, I created a PR campaign for Gem State Staffing Rexburg. This campaign is focused on helping to increase awareness and connecting three audiences: local Rexburg residents, BYU-Idaho students, and the Spanish-speaking community by providing them with tailored employment opportunities.Continue reading ““Building Careers,” A Public Relations Campaign”