Category Archives: fall20

Angela Sumang – WHOLE CHIP COOKIE ADVERTISING STRATEGY CAMPAIGN

Advertising     For my senior project I have developed, an advertising strategy campaign for a startup cookie business called Whole Chip Cookies. Whole Chip is a new local cookie business based in Arizona and Rexburg. To meet these goals, I will start the campaign with conducting market research to further understand the consumer andContinue reading “Angela Sumang – WHOLE CHIP COOKIE ADVERTISING STRATEGY CAMPAIGN”

Katrina Stotts – “Discovering the Silver Linings”

Comm and Advocacy     “Discovering the Silver Linings” is a book I wrote to share that there is hope—silver linings—amongst the hardest of times. I do this by taking the reader through diverse stories of individuals who have discovered “silver linings” through their own heartaches. My purpose is that it will inspire the readerContinue reading “Katrina Stotts – “Discovering the Silver Linings””

Makayla Stoker – The Seams Make Dreams Project

Public Relations     The Seams Make Dreams Project is a public relations campaign for Mariah’s Bridal Company. The goal of this campaign is to increase public awareness and audience outreach by developing new content, establishing brand awareness, and collaborating with community members. Work Summary  I have focused a great deal of this campaign onContinue reading “Makayla Stoker – The Seams Make Dreams Project”

Rian Stockett – Brand New Series

Video Production Project Summary: I developed a business that specializes in producing three-part series for clients. The deliverables include: Web Page: Showcases my portfolio and includes information on my services. a.      Home Page: A landing page that states the goals and purpose of this business. b.     Services Page: Information on the products offered by BrandContinue reading “Rian Stockett – Brand New Series”

Emma Stitzer – Atkin Arrangements Branding

Public Relations     Project Summary: For my senior project I helped Cassidy Atkin, of Atkin Arrangements, rebrand her business and create supplemental materials. Cassidy has a good customer base established in this area and wanted to expand to find new clients. I was able to help her by establish four main ways on howContinue reading “Emma Stitzer – Atkin Arrangements Branding”

Mykala Steadman – Unite with Light

Public Relations     Viewing pornography is contrary to the light of Christ that is in each of us (John 1:9). And yet, we live in a world that seeks to hide, and even normalize, the harmful effects of pornography on individuals, relationships and families. The irony of this situation is that pornography addictions onlyContinue reading “Mykala Steadman – Unite with Light”

Chad Southwick – Career Development During the Pandemic

Comm and Advocacy      For my senior project, I utilized my skills that I have developed as a Communications major to benefit individuals in the workforce who have been negatively impacted due to the pandemic. The project consisted of helping others with resumes, cover letters, interview preparation and their LinkedIn profiles. To begin thisContinue reading “Chad Southwick – Career Development During the Pandemic”

Carter Smith – BYU-Idaho Sports Networking Conference

Strategical Organization     For my project I wanted to do that showed my ability to plan strategically for a cause or purpose. My cause was that I wanted to do something that built our Sports Society and gave back to BYU-Idaho. I thought an on campus Career Fair would be able to complete thisContinue reading “Carter Smith – BYU-Idaho Sports Networking Conference”

AJ Long – Photography Business Creation

Digital and Social Media     For my senior project, I created a photography business from scratch by making a branding guide, editing style, attending stylized shoots with local businesses to produce content, designing a look-book for clients, creating a website, and establishing a social media presence. I knew this project would help me buildContinue reading “AJ Long – Photography Business Creation”