This case study outlines the results of a 10-week social media management campaign for Park’s Place Smokehouse that focused on increasing community awareness and online engagement to boost total sales. This spanned from October to December 2025. This campaign used Instagram as its main social media platform, with a strong emphasis on Google reviews. WhileContinue reading “Erinn Messer’s Local BBQ Social Media Campaign for Park’s Place Smokehouse”
Tag Archives: digital and social media
Digital Messaging Strategy: Building a Brand From the Ground Up
Amberleigh BrokerJournalism & Video Production Why Social Media? During my time in the Communication program, I became a highly qualified videographer and writer. I applied my skills in roles at Soapbox Creative Agency, where I directed a season of television and an award-winning documentary, and at Scroll, where I worked as the Multimedia Marketing DirectorContinue reading “Digital Messaging Strategy: Building a Brand From the Ground Up”
Stategic Analysis for Rebent Spoons
Ainsley Keppner worked alongside the creator of Rebent Spoons, Hunter Heninger, to see what all goes into creating a business and how to make it succeed. Ainsley first started by creating a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out what the next steps would be for Rebent. By looking at the SWOTContinue reading “Stategic Analysis for Rebent Spoons”
Bargains to Brand Loyalty
Building a Social Media Presence for a Small-Town Outlet Media Strategy for Rexburg Clothing Outlet By: Isabella Austad This campaign focused on creating a social media strategy for Rexburg Clothing Outlet, a local discount retailer offering name-brand clothing at affordable prices. The objective was to improve the store’s online presence, increase foot traffic, and buildContinue reading “Bargains to Brand Loyalty”
Using Social Media to Share the Passion of Capaturing the Hunt
By Logan Romney Emphasis: Digital/Social Project Summary As hunters, we get to experience amazing things, and being able to capture those moments can create lasting memories and stories for generations to come. The Creative Hunter bridges the gap between hunter and creator. Building an account to help creatives and hunters alike is a niche concept,Continue reading “Using Social Media to Share the Passion of Capaturing the Hunt”
Caden Codling’s Creations
Purpose and Objectives The main purpose of my project was to create high-quality designs for the Larry H. Miller Company and its subsidiaries. My goal was to expand my skill set, learn more about professional design and business-focused social media, and apply my knowledge of Adobe Photoshop and InDesign in a real-world setting. I alsoContinue reading “Caden Codling’s Creations”
Turning Volume Up: The Teton Studios Social Media Revival
Overview My name is Patrick Averill and I have been working for Teton Studios for over two years. As both a recording artist and a digital marketing student, I was excited to take on a project that combined both passions, reviving the online presence of Teton Studios, a professional recording studio based in Ririe, Idaho. Though theContinue reading “Turning Volume Up: The Teton Studios Social Media Revival”
Dressing in a Digital World-Social Media Campaign
Overview Hi! My name is Skyy Saavedra, and I am a Senior studying Communications with an Emphasis in Digital and Social Media. For my senior project, I ran a social media campaign for Adalee Clothing, a Latter-Day Saint, garment-friendly clothing brand. The goal of this campaign was to increase conversion rates and boost product sales.Continue reading “Dressing in a Digital World-Social Media Campaign”
Snow and Violets Influencer Campaign – Megan Reading
About Snow and Violets “Snow and Violets” is an online brand dedicated to providing a platform to smaller poets and writers on Instagram. During its first campaign, Snow and Violets focused primarily on brand establishment and content creation. In this campaign, we aimed to focus on the original goal of connecting with and uplifting theContinue reading “Snow and Violets Influencer Campaign – Megan Reading”
Employer Welcome Packet
By Savanna Bergquist Purpose & Goals The Employer Welcome Packet was created to make it easier for companies to connect with BYU-Idaho students and take full advantage of the Career Center’s services while also learning about our University. The goal was to provide a well-organized, professional, and easy-to-use pamphlet/guide that helps employers understand how toContinue reading “Employer Welcome Packet”